ABOUT π

π

is named for the lifelong partners

at the alphabet’s centre.

When written, they mirror each

other to form a pair of glasses.

Experimenting with materials,

removing components,

 

π

is designed by Ron Arad

to give its wearers a different relationship

with an everyday object.

 

“Most glasses look serious.

π

has some serious frames and is

serious about its frames.

But it’s not a fully signed-up member

of the Serious Club.

It plays a little on the outside”

Ron Arad

About pq Eyewear

Eyewear that’s unique,

experimental and playful

π

by Ron Arad

is

About pq Eyewear

WHO WE ARE

We are eyewear experts, combining the tradition

and experience of our industry with the desire

to frame the world differently.

We have explored technologies,

processes and materials, developing

a system that creates

strong, light, entirely 3D-printed frames.

Ours is a team of experimenters,

 

 

Ours is a team of experimenters,

disrupters and game-changers

- A TEAM THAT’S CURIOUS -

π

by Ron Arad launched

to do something new in the

world of glasses.

 

Together we work on

– rather than in –

the eyewear business.

About pq Eyewear
About pq Eyewear

WHERE WE ARE

Our headquarters are in Susegana,

near Conegliano, Italy.

 

From here

π

S.p.a.

serves a global community of people

who see beauty in difference.

About pq Eyewear

Nestled among hillside vineyards,

in this inspiring location

we have access to eyewear’s greatest

minds and talents

from specialist manufacturers

to leading technologists.

 

This special place is where

we bring Ron Arad’s designs to life.

OUR VISION

 

π

is reframing eyewear

 

with passion

with knowledge

with conviction

About pq Eyewear
About pq Eyewear

OUR VALUES

 

To understand us is to know us

this is what

π

strives to be:

 

 

Brave

Instead of problems,

we see opportunities

for change.

Authentic

Although confident and

uncompromising,

we’re always honest.

 

Reliable

We like to do what

we say we will.

Inclusive

We think everyone deserves

the same attention, whoever they are.

 

Commercial

The world is constantly changing,

so we take on new ideas; we learn.

Mischievous

Isn’t it the element of joy that makes

things memorable? We think so.

 

 

 

OUR PHILOSOPHY

Working with architect and designer Ron Arad,

π

’s DNA is art, design and technology.

 

π

frames are a celebration of difference

 

The way they’re created is a little bit different,

and they make their wearers feel a little different too.

We believe in the potential

of the new

– that through strong research,

significant investments and our

antiordinary approach,

we can reframe eyewear.

ANTIORDINARY

 

Antiordinary is more than just a tagline – it’s the mindset of

π

by Ron Arad.

 

We don’t see it has having a fixed design – it’s more what is curious,

what is modern and what is invented.

 

It combines aesthetics, functionality and performance.

 

It’s a mindset where anything goes – except what’s expected.